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Two ABC Trailers Tease ‘Lost’

Two ABC Trailers Tease ‘Lost’
By Brian Stelter

Naveen Andrews, middle, plays Sayid Jarrah in ABC’s “Lost.” The series returns on Jan. 31. (ABC)
ABC is promoting the fourth season of “Lost” as “the return.” (
ABC is teasing the fourth season of the deserted island drama “Lost” with cinematic recaps of thefirst three seasons and dramatic glimpses at coming episodes of the series, which has its season premiere Jan. 31.

A two-minute trailer previewing the fourth season has been shown on, and in movie theaters as a commercial shown before the film, this month. The trailer “is better than some whole movies!,” an E! Online blogger remarked. A 30-second version of the trailer has also appeared on television.

“On Sept. 22, 2004, Oceanic Flight 815 was lost,” the trailer intones, citing the date of the “Lost” premiere and the fictional jetliner that crashed in the first episode. “Jan. 31, 2008, the lost are found.” It’s not that simple, of course, as the rescuers apparently have sinister objectives.

The trailers have created buzz and driven curious viewers to; for the week ending Dec. 15, “Lost” cracked the top 10 in the weekly HitWise report of the most visited TV show Web sites.

This week, ABC released another video: an 8-minute, 15-second trailer summarizing the three previous seasons. (”Of course, Lost-philes know that the plane crash survivors were on Oceanic Flight 815, and 8 and 15 are two of the mystery numbers that may have brought our castaways to the island,”

TV Decoder NYT